AppsFlyer Layoffs
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AppsFlyer has 1 publicly reported layoff round on record (most recent February 4, 2025). A total of about 100 employees were affected across these rounds.
Layoff history
AppsFlyer eliminated 100 jobs in February 2025, roughly 7% of its 1,200-person workforce, citing a strategic restructuring aimed at improving agility and focusing resources on high-impact projects, particularly AI. The mobile measurement and marketing analytics company, headquartered in Israel with global offices, had just reported its best year ever: 2024 revenue was estimated at around $400 million, and it turned profitable for the first time while remaining cash-flow positive for more than two years. CEO Oren Kaniel framed the decision as a move made from a position of strength, stating that "the most successful companies make bold, forward-thinking decisions from a strength, not in reaction to challenges." The restructuring is seen as preparation for a potential IPO. Kaniel also highlighted significant planned investments in AI tools, models, and team training as part of the new direction.
Reason: Strategic restructuring to focus on AI and high-impact projects
Source: calcalistech.com
Data for AppsFlyer is compiled from public WARN Act filings and reporting linked above. See our methodology.