Oda Layoffs
Industry Food · Location Oslo · Norway · Subscribe (RSS)
Oda has 2 publicly reported layoff rounds on record between November 1, 2022 and June 5, 2024. A total of about 220 employees were affected across these rounds.
Layoff history
SoftBank-backed online grocery startup Oda cut 150 employees in early June 2024, pulling back from international expansion to concentrate on Norway and Sweden. The Oslo-based company had previously entered Finland and Germany, but new CEO Chris Poad, who joined in April 2024 from stints at Amazon, Tesco, and Google, concluded those markets were unsustainable. "Online grocery is hard," Poad said, pointing to complex orders, perishable items, multi-temperature supply chains, and intense price sensitivity. Poad replaced co-founder Karl Munthe-Kaas, who stepped aside following what Norwegian media described as the company's "foreign fiasco." Oda's valuation had fallen from roughly $900 million in 2021 to approximately $245 million before the layoffs, a decline that mirrored broader struggles across the online grocery delivery sector.
Reason: retreat from international markets; refocus on Norway and Sweden profitability
Source: techcrunch.com
Oda disclosed a workforce reduction affecting its Oslo operations in November 1, 2022. Approximately 70 roles were eliminated.
Source: dn.no
Data for Oda is compiled from public WARN Act filings and reporting linked above. See our methodology.